Monday, August 5, 2013

currently craving [fluff apparel]

Monday, August 5, 2013
i recently had the good luck to hear from the owner of fluff apparel [a sweet new online apparel company] who was interested to do a collaboration.  after checking out the site, i was really impressed with the fun, on-trend merchandise and couldn't wait to do the collab!

fluff apparel is both a brand and unique online boutique. original items are designed to have a vintage washed, ultra-soft feel with slogans i know you guys will love [because i do!]. fluff apparel also sells items sourced from all over the world that fit with their brand image. best of all, they're locally based in philly!

so i'm excited to announce that i've teamed up with fluff to show how i would style some of their gorgeous stuff! this week, i'll be wearing my favorite fluff apparel pieces and there'll be a giveaway on friday for you guys!

here's a little taste of what i'm currently craving from fluff apparel.

1. this tee

Hello Darling Tee

2. this tee [omg fringe!!!]

Lucky Lucy Crop Top w/ Fringe
3. this dress

"Rochelle" Cut Outs Dress

4. this tank

Save the Day Tank

5. this dress

which is you favorite?


  1. Natalie, the White Dress is heaven :-) the cut Outs make it such a Statement Piece :-9



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